001. A beginner’s guide to brands, and fear of decisions
002. Computers, hammers, commodities and post truth emotions
003. Identity vs image and the brand gap: the great confusion defused
004. Marketing and branding walk hand-in-hand
005. The brand and corporate philosophy
006. What’s the difference? Standing out in the consideration set
007. Brand parity. Can good enough be good enough?
008. Double vision. Managing the present and future brand

009. Brand personality and hairy bikers

010. Values. Tearing down the posters on office walls

11. Beyond AIDA: brand salience and resonance

12. The net promoter score: the brand manager’s go-to diagnostic

13. Beyond brand theory: managing with touchpoints

14. B2B brands and Namibian procurement practice

15. Corporate social investment, value creation and the story brand

16. Briefing: why you need it and how it works

17. Third-party cookie deprecation… why it matters and where next?

18. Don’t say ‘avail’: the language and position of the communicator

019, SEO and social search as brand activation

020. Hands-on with your website

021. Email marketing: more of what you need to know

022. Email signups: capturing the golden opportunity

023. Leads: How to handle them

024. Corporate purpose, capitals and agency

025. Persistent presence, retail advertising and contact points

026. Making a meal of brand and culture: a meditation

027. What if? The magic question

028. Innovation explained and a word of caution

029. Cutting through the noise

030. Same but different: channel strategy & 360 vs. omnichannel

031. The folly of a brand monopoly

032. The differential in practice

033. Late-stage customer acquisition

0034. Concepts, ideas and insights

035. Brave new world: AI to AI marketing and content

036. How to be different from AI

037. The four relevant uses for a media release

038. Ethical brands and brand compulsion

039. The collaborative approach to the consideration set

040. The effective personal brand

041. Ghost jobs, ethical service recruitment and the cost of ideas

042. Kitchen knives, product functionality and psychosocial brand aspects

043. Keller’s imagery and feelings: what you see is what you feel

044. Sensible media selection and processed cheese

045. Search, small data, AI and the shape of things to come

046. The importance of Keller’s performance and judgements

047. What's the plan with networking events?

048. Generation Z in Namibia: no clear answers

049. Calls to action

050. Personal achievements, selfitis and staff posts

051. Fifty columns and counting

052. What is the problem?

53. Political brands

54. The importance of focus

55. Dispatches from the frontline

57. Stepping up the identity game

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