25-02: Content strategy and what to aim for

​

25-02: AI and the evolving role of the brand manager

​

25-02: Customer avatars, position and personality

​

25-01: Human touchpoints and consistency

​

25-01: Communication budgeting, planning and contingencies

​

25-02: Tool: brand management template

This version changes the CBBE equity layout and adds touchpoint management on the 7P marketing slide..

Download the PDF here...

​

25-01 Tool: personality and position

Download the PDF here...

​

25-01 Tool: brand and marketing integration

Download the PDF here...​

​

24-11 Tool: differential and focus

Download the PDF here...

​​