25.03 Branching out: decentralizing the brand

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25-03 The ubuntu of brands

 

25-03 The brand ladder

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25-02: Tool: brand management template

This version changes the CBBE equity layout and adds touchpoint management on the 7P marketing slide..

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25-01 Tool: personality and position

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25-01 Tool: brand and marketing integration

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24-11 Tool: differential and focus

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